Keep reading to discover a couple of different concepts associating with the method we see book covers set beside their history.

We like reading books since they are very lovely things. This is true, however the nature of beauty that we might be speaking about is definitely different to what we might be speaking about if we were discussing, for example, the visual arts. Or is it? For as long as we have actually had books we have embellished them with beautiful book cover designs that attempt to mirror the charm of what is inside. This goes back for as long as the codex itself has been around, with middle ages monks, those charged with the protection and replication of the uncommon texts that might still be found, ornamenting each hand composed text with astonishingly abundant and gorgeous styles. In fact, such was the beauty held within these books that a number of these creative book cover designs were carved into ivory or solid gold, studded with gems, and inlaid with rivers of rare-earth elements. People like the co-CEO of the hedge fund that owns Waterstones can probably value the way that the beauty of these book covers was created to match the beauty within the book.
When we buy a book it ends up being something extremely very personal to us. It can in some cases be strange seeing a book you like with another book cover, merely because it is not your book. This personalisation, and certainly ownership, of books was at a completely various level at the start of the era of printing, with book covers being developed by the owners themselves, and what they believed would be the best books covers for the book. They would buy the book itself from the printer covered in paper, then bring it to a binder who would incorporate the covers to the customer's specs. This generally indicated being clad in leather and then engraved with the name of the book, and, typically, the name of the book's owner. People like the co-founder of the impact investor with a stake in World of Books can probably value the ownership that people come to feel in relation to their books.
When you really think of it, it is quite amazing that a book's cover, no matter how lovely it is, manages to stand so eloquently for something that is practically the total antithesis of its art form-- writing in white and black. In fact, book covers have actually been designed to reflect the ambiance of a book and interest its intended audience ever since the start of large scale publishing in the Victorian Age. Artists were entrusted with discovering what makes a good book cover for specific individuals, or in other words, marketing. People like the CEO of the asset manager that has a stake in Amazon can probably appreciate the function of marketing in creating book covers.